Barilla Pasta

Another bad business decision and a reply from Barilla.

I posted this on my cooking blog Dinner's Ready andI'm posting it here cuz I won't support a bigot with every twirl of spaghetti or mouthful of ziti and I hope whoever reads this will boycott Barilla as well.

I love to cook, I love to eat even more. But alas, now even Dinner can be political.

Ever since I discovered that Barilla pasta sold in the US is no longer imported from Italy I thought that I would stop buying it.

Now I learn that the head of Barilla is anti-LGBT family - and that he used some harsh words expressing his beliefs.

I will not buy Barilla pasta in the future. Basta, finito. I will go back to Ronzoni or an Italian import.

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Barilla's response to my email informing them of my decision to buy a competitor's pasta:

Dear Frank,

At Barilla, we consider it our mission to treat our consumers and partners as our neighbors – with love and respect – and to deliver the very best products possible. We take this responsibility seriously and consider it a core part of who we are as a family-owned company.

We are working hard to learn from this experience, and appreciate you taking the time to share your comments and valuable feedback.

Sincerely,

Barilla

MORE HERE

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