Thursday, September 26, 2013

Barilla Pasta

Another bad business decision and a reply from Barilla.

I posted this on my cooking blog Dinner's Ready andI'm posting it here cuz I won't support a bigot with every twirl of spaghetti or mouthful of ziti and I hope whoever reads this will boycott Barilla as well.

I love to cook, I love to eat even more. But alas, now even Dinner can be political.

Ever since I discovered that Barilla pasta sold in the US is no longer imported from Italy I thought that I would stop buying it.

I will not buy Barilla pasta in the future. Basta, finito. I will go back to Ronzoni or an Italian import.

Used without permission
Barilla's response to my email informing them of my decision to buy a competitor's pasta:

Dear Frank,

At Barilla, we consider it our mission to treat our consumers and partners as our neighbors – with love and respect – and to deliver the very best products possible. We take this responsibility seriously and consider it a core part of who we are as a family-owned company.

We are working hard to learn from this experience, and appreciate you taking the time to share your comments and valuable feedback.




Used without permission


  1. Thanks for this info. We used to buy Barilla in the States. Fortunately, we haven't seen it here in Southern Spain. But I will never buy it again.

  2. Think you'll enjoy this reply by a competitor - again, a company I've never heard of:



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